New Brand Emultech
During the second Emultech Demonstration Day, we launched our new brand. The logo, visual style and website were designed to communicate what we stand for: a professional high tech company, technology that is dependable and products that trigger your imagination.
The project started with looking closely at who we are and what we stand for. This led to a set of key values we find very important in what we do:
- Dependable: It's all about people and trust, about building a relationship. For this, we want to be professional, clear and transparent in communicating, and also deliver technology that is dependable.
- Solution-oriented: Given a problem, we want to focus on the solution of that problem. Being realistic and practical are important to keep going forward.
- Imaginative: Our technology brings important possibilities to drug delivery and, in the end, to people. By imagining what is possible we developed the idea of our technology, and it is also where the value of our proposition is for our customers. For healthcare, for emulsification, for microfluidics, we can only imagine the possibilities.
We translated these values to a new visual style, together with a brand specialist. Colours, shapes, a logo, illustrations, but also a new design for our website, brochures, banners - everything was set to this new look.